Seven years ago I was approached by my friend Tom who had an idea. We got to brainstorming and pulled in Toms friend Lucas. The three of us founded Sweet. It was the typical card table in the attic with whiteboards story. A lot of work, a lot of fun, a lot of late nights prototyping and sleeping in the loft. Taking ideas to market, refining and doing it again. We assembled a great group of people and iterated fast. So what is Sweet?

**CoinDesk:** *National Hockey League Comes Around to Digital Collectibles, Using Sweet Platform*.
*NHL Breakaway launches with Sweet, a platform for brands to create NFT collectibles under the Ethereum ERC-721 standard on Polygon and the Ethereum mainnet.* Nov 15, 2023

**The Block:** *NHL hockey gives the term 'NFT' the cold shoulder with launch of digital collectibles* Nov 15, 2023

***NHLPA:*** The fan-focused approach centers around bringing together millions of NHL fans worldwide with features such as the Trade Lounge, gifting, and uniquely packaged highlights, created exclusively with multiple camera angles and natural sounds of the game.

Sweet partners with top sports organizations and brands worldwide to maximize revenue, fan engagement, and brand partnerships with our frictionless web3 platform, vibrant marketplace, and user-friendly blockchain wallet. Sweet's platform has helped drive revenue, increase consumer engagement, and win awards for clients such as Cleveland Cavaliers (NBA), New York Knicks (NBA), Milwaukee Bucks (NBA), Chicago Blackhawks (NHL), NY Islanders (NHL), Red Bull Racing (F1), McLaren Racing (F1), Macy's, KIA,

Check out the Official Sweet Blog

**Decrypt:** *NHL Breakaway Hockey NFT Collectibles Platform Opens to the Public*
*The NHL's take on NBA Top Shot has opened up to everyone, with video highlights minted as collectibles on the Polygon network.*

Official Sweet Blog:

https://sweetnfts.medium.com